Bringing structure to the fast-moving world of audience-driven marketing, Weston streamlines the operational heartbeat behind every campaign. From tracking performance to facilitating communication between internal teams, vendors, and clients, his oversight ensures even the most complex campaigns move forward with accuracy, clarity, and control

Email: wsmith@beyonddirect.com

What gets me out of bed in the morning: "Most campaigns look fine on paper—until you pull back the curtain. I love being the one who helps connect the dots, clean up the mess, and show what’s possible when you pair strategy with honest, audience-first execution.”

Comedy podcasts, Cold Plunging whenever possible, and staying up late to watch UFC.